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Food carts begin serving breakfast to Lujiazui white-collars

WHITE-COLLAR workers in the city's Lujiazui financial district can grab breakfast from roadside food carts starting from today. The Lujiazui administration deployed 12 food carts near the Metro stations and office towers to serve breakfast and snacks to office workers who have long complained about a shortage of restaurants and convenient stores in the area. The food carts sell steamed buns, porridge and other dim sum items at prices from 1.5 yuan to 10 yuan. They will make two rounds each weekday, 7:30am-9:30am and 5pm-10pm to provide breakfast and supper, said the Lujiazui Finance and Trade Zone Administration, which oversees the service. The food carts will not be available on Saturday and Sunday. Guo Rong, deputy director of the administration, said they are considering adding lunch service in the future. The food carts are not allowed to roam freely in the district so that people can find them where they are. There are about 150,000 people working in office towers in Lujiazui. Many of them skip breakfast as they have to travel long distance to work during morning rush hour. Wang Yixiu, a company employee in Lujiazui, said she hoped the administration would put more food carts in the vicinity because she found none is close to her building. Three fast food chains, including East Dawning, a subsidiary of Yum! Brands Inc., won the bid to operate the food carts in the area. Guo said they would make adjustment to the catering service very year based on the feedback from white-collar workers, but food safety is their top concern. Chen Dezhong, chef of the Oasis Restaurant, one of the three fast food chains, said it is hard for them to make profit by selling breakfast. "We value the branding opportunity in the landmark Lujiazui area," he said.

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